Jobs in the marketing industry

Jobs in the marketing industry by Michael Cheary Have you ever looked at a billboard and thought you could do better?Are you always coming up with snappy slogans, interesting lines of copy or informative research? Do you own Mad Men on box set? OK, maybe not the last one, but you get the idea.If you’re looking for an exciting and rewarding career in the marketing industry, here are some roles you could consider, and our top tips to help you get there:Account ManagerWhat they do: Manage the relationship between a company (e.g. a marketing agency) and its clients. They work to ensure all of a client’s needs are met, that theyre happy with the service and identify any areas in which improvements could be made. In smaller businesses they may also be responsible for identifying new clients.What you need: You will be representing and reflecting your business at all times, so the ability to maintain effective relationships with your clients and excellent interpersonal skills are absolutely essential. Other de sirable attributes include good negotiation and communication skills. A degree may help, but is by no means a necessity.What you can earn: £20,000 as an entry-level salary, however, successful Account Managers will earn in excess of £30,000 relatively quickly. Big bonuses are also a distinct possibility.Perfect for: People who like to talk.Our advice: Many sales jobs incorporate a good level of account management. So if you’re struggling for a response from employers, start with an entry level sales position and sharpen your skills. Once you have a good level of experience and a few glowing testimonials under your belt, your CV will start to sell itself.How to become an Account ManagerView all Account Manager jobsDigital MarketingWhat they do: Digital Marketing positions encompass all marketing which is carried out online to help compliment and measure your offline campaigns. This could range from managing your messaging on social channels and improving Search Engine Optimisatio n (SEO), through to budgeting and analysing traffic.What you need: Creativity, good communication skills and an excellent knowledge of up-to-date digital trends. Technical jargon busting is also a must. A degree is not essential, although experience counts when it comes to career progression.What you can earn: Around £30,000 on average, but the position can prove to be extremely lucrative with some good experience within the industry.Perfect for: People who understand what CTR is.Our advice: Getting to grips with Google is our biggest tip to help you get a career in digital marketing. Everything from AdWords to Analytics are all managed through the search engine, and knowing all about ranking best practices will certainly help when it comes to application time. There are a number of blogs and articles online to help you get started. Just search for Penguin or Hummingbird. Seriously…How to become a Digital Marketing Executive  Eight tips to help you get a career in digital marketi ngView all Digital Marketing jobsEvents ManagementWhat they do: Plan and organise a range of events, from product launches through to fashion shows, music festivals and more.  If you want your event to be bigger and better than anyone else’s, you definitely need to get a good Event Manager.What you need: To be successful as an Event Manager, excellent communication and interpersonal skills are absolutely essential. If you hate going out and meeting new people, this may not be the role for you. There are no specific qualifications needed to get started.What you can earn: If working for an events company, starting salary will be around £16,000. However, it’s also possible to work in a freelance capacity, and the bigger events will pay tens of thousands of pounds for the right Event Manager.Perfect for: People who like putting on a show.Our advice: In this industry, experience will count a great deal. Begin building your reputation locally by putting on your own events where you live, or offering to help other people. With a good portfolio of work and a network of suppliers built up, employers in the industry will soon begin to take notice.How to become an Event ManagerView all Events Management jobsMarketing ExecutiveWhat they do: This will vary depending on the size of the business, but the role will usually include public relations, copywriting, event organisation, product development, email creative and distribution, and a range of other tasks. Can sometimes be an entry level position into marketing.What you need: As with most marketing roles, communication is key. Drive, creativity and the ability to work well under pressure are also definite strengths when looking to become a Marketing Executive.What you can earn: The average salary is around £18,000, rising to the £30,000 level with the right level of experience.Perfect for: People who want to forge a career in the marketing industry.Our advice: Work experience and internships for Marketing Executi ves are fairly commonplace (although extremely competitive), and are an excellent way to learn the ropes and gain some knowledge in the industry.How to become a Marketing ExecutiveView all Marketing Executive jobsMarket ResearchWhat they do: Collect, and potentially analyse, valuable information on behalf of their company or clients. This could include collating customer opinions, competitor analysis or using specific software to gain insights.What you need: An analytical mind and methodical approach to your work. If the thought of extrapolating and analysing data fills you with a quiet dread, this might not be the job for you. A degree  is generally a prerequisite, although a wide range of subjects will be accepted.What you can earn: Initial salary may start at around £20,000 or so for Market Research Executives just starting out, rising to well over £50,000 for management positions.Perfect for: People who love quantitative or/and qualitative data.Our advice: Do your research. Le t’s face it, it’s kind of implied for this one. Make sure you know what surveying tools are out there, for example, what your prospective employers current methods are, pros and cons etc. Even basic research into the business should never be overlooked when it comes to interview time.How to become a Market Research AnalystView all Market Research jobs Other jobs in marketing to consider: Content Manager, Copywriter, SEO Executive, Social Media Assistant, Marketing Analyst, PR Executive.Top tipsHere are some of our top tips for finding a job in the marketing industry:Get hands-on â€" Experience can be vital to break into the marketing industry. If you’re just starting out, work experience and internships are both great ways to begin your journey. Entry level marketing positions are also achievable, with the right  transferable skills.Demonstrate your skills Pick out the most relevant attributes from the job description and tailor your CV to emphasise them.Keep up-to-date â€" M arketing is a fast-paced industry, so it’s important to make sure you’re always in-the-know when it comes to the latest developments. Signing-up to marketing magazines, online marketing publications, or simply following some of the better digital news sites, are all good starts.Get qualified â€" If you’re finding it difficult to gain experience an industry-recognised marketing qualification could be the solution. A CIM certificate, for example, is a great way to learn the fundamentals and can help you qualify for a number of entry-level Marketing positions (Marketing Assistant and Social Media Assistant are just two examples).Know the ‘lingo’ â€" CTR, B2C, CPC, TTFN. If you don’t know these acronyms, start learning. There is a lot of terminology specific to the industry, so make sure you know the basics before you start applying. Your competition almost certainly will.Sell yourself Finally, never underestimate the importance of your ‘personal brand’. Creating a stro ng online presence could be the difference between you and another candidate, so start blogging and tweeting right away. (N.B. Always keep it professional. That disheveled profile picture may not be as endearing to employers as you think. At the very least, go private). Ready to find a position  in marketing?  View all marketing jobs now.Find a job What Where Search JobsSign up for more Career AdviceSign up for moreCareer Advice Please enter a valid email addressmessage hereBy clicking Submit you agree to the terms and conditions applicable to our service and acknowledge that your personal data will be used in accordance with our privacy policy and you will receive emails and communications about jobs and career related topics. Getting Started What job suits me?

How to Write Your Formal Letter of Resignation

How to Write Your Formal Letter of Resignation A new position has come along and the time has come to write your formal letter of resignation. We will show you a polite, classy and professional resignation letter template below and why it is important.Keep Your Letter for Resignation ConciseThere is no need to reminisce about the good times or get emotional and creative. This is also not the time or place to take stabs at the company. Instead, stay on topic and let them know the following:“Dear [insert name],Please accept this formal letter of resignation from my position as [insert job title]. My last day with the company will officially be [insert date].”It is a good idea to give your company two weeks notice in your letter for resignation. Give your company a chance to prepare for your departure. It is the right thing to do for your colleagues.Remember Your MannersThere is an odd psychology behind saying, “Thank you”. Whether you leave the company for good reasons or not, you should always say, “Thank you”. It show s you are appreciative, not petty, and professional. Try writing something like this:“Thank you for the opportunity to work in this position. Over the last [insert number of years] I have greatly appreciated the opportunity to work with all of you. I’ve learned [insert valuable lessons you learned], which will stay with me throughout my career.”The above section of a formal letter of resignation shows that you appreciate the people you work with and the time spent with them. It will leave them hoping to work with you again, one day.Note How You Will Help in the Job TransitionA great career skill to have is knowing how to leave a position while transferring into a new role. Companies with toxic work cultures often inspire employees to leave in negative, dramatic fashion. This is not you. You want to remain professional in your formal letter of resignation. If it is hard for you, just stick to the template offered so far and below:“In my final two weeks, I will do my very best to make my transition as seamless as possible. I will finish all job duties and train staff to take over for me.If there is anything you think I need to do in the next two weeks, please let me know how I can help you.Cheers to your continued success.Thank you again,[insert your name]”The most important thing to remember about your formal letter of resignation is to exit with your head held high. You want to be remembered as a classy, professional colleague. As the saying goes, “Always leave them wanting more.”Your formal resignation will show everyone that you are a true professional to be missed!Check out our comprehensive guide to resignation lettersfor additional resignation letter samples.

What Would You Do if You Couldnt Fail Best Answers

What Would You Do if You Couldnt Fail Best Answers What Would You Do if You Couldnt Fail? Best Answers Interview Questions and Answers / https://www.edenscott.com/blog How would you answer the question: what would you do if you knew you couldnt fail?Some employers will ask you this in an interview, and its a good personal exercise to think about this, too.So in this article, well look at some good answers for what you would do if you knew you couldnt fail.Answering What You Would Do if You Couldnt FailIf an employer is asking this in an interview, they dont need to hear that this is your absolute dream job. But they at least want to hear that this job youve applied for is in-line with your overall interests.If you dont seem to have any reasons for wanting their job, theyre not going to hire you.The same is true when answering, where do you see yourself in 5 years? FYI.So when you come up with your own answer, think honestly about what youd like to be doing, and then think about how the job youve applied for might help you get there.For example, maybe you want to be a CEO someday. You could say, You know, some day Id really love to found my own company and run it as CEO. I know thats a long way away though, and Im focused on building a strong foundation in my career first.Youd then want to finish your answer by explaining what you noticed about their job that caught your interest, or how you think their job will help you build a foundation for what youd really love to be doing in the long-term if you couldnt fail.Its Always Worth Thinking About What Youd Do if You Couldnt FailThis is a way to make sure youre giving yourself a shot at what you really want your life to look like.You dont have to take insane risks to achieve most goals, but you do have to take action and keep yourself on the right track.If you dont attempt something, youll never have a chance at succeeding. This is 100% guaranteed.If you dont pursue your dream job because you decide youre not qualified or other candidates are better, or the process istoo selective (all common excuses someone might make for not applying to a very at tractivejob), there is absolutely no chance on earth youll ever get this job.Noteveryone who applies is going to make it. But nobody ever got the job by not applying.This same concept holds true if your dream is to start a company and work for yourself.If you want to be a photographer I cant guarantee youll succeed and make a living at it. That depends entirely on your efforts, the quality of your photos, and your business skills when it comes to selling photographs.But if you dont make a serious commitment to at least trying- buy a camera, spend a few hours every week taking photographs and find ways to sell them- you will never have a chance at reaching the dream of supporting yourself through photography.Be prepared to overcome a few hurdles along the way too. You wont achieve anything challenging or worthwhile without breaking through a couple of obstacles or setbacks. Most failure occurs because people give up too easily or too quickly.Beat Fear of Failure by Analyzing the Poss ible Negative OutcomesAnother helpful technique to overcome your fear of failure is to write down what the worst-case scenario would be if you do fail. Suppose you left your job to pursue photography. Could you get this job back if you left on good terms? Could you get a comparable job in a year if necessary? The answer is almost certainly yes. Fear of failure usually become a lot less intimidating when you really outline what exactly would happen if things dont go according to plan.Life is short and your time is valuable. Remember to periodically ask yourself: what do I really want to be doing right now? And what would I attempt if I knew Id find success at it?

6 Reasons Why Your Interviews Are Not Going Well - Personal Branding Blog - Stand Out In Your Career

6 Reasons Why Your Interviews Are Not Going Well - Personal Branding Blog - Stand Out In Your Career There are dozens of reasons why some job interviews dont go well. Contrary to popular belief, these variables dont always have to do with the job seeker nor are they indicative of that individuals career potential. As an applicant, if you feel youre not interviewing as well as you could be, youre not alone. Here are some of the most common hindrances to interviewing success: 1. Interviewers dont do their research prior to the meeting. When this happens, the chances of that individual getting a second meeting hovers near the 0% mark (unless the employer is highly desperate). When you show no interest in a hiring manager or their company, they will always return the favor. 2. Personality clash. For a company to be successful, its employees must have some form of a cohesive culture in which employees get along with one another. For instance, a jovial, loud sales representative is not going to do as well as they could in a low-key office. 3. The interviewer appears distant and aloof to the hiring manager. When our clients interview job applicants, the first thing they look for is an enthusiastic attitude. Does that job seeker want to be at the meeting or are they simply going through the motions? A job seeker can have the best intentions and qualifications, but without a certain pep in their talk, they are not moving to the next round of interviews. 4. Greed. Sometimes money comes up in the first interview, other times companies postpone discussing salary until the very end of the interviewing process. As a job seeker, when and if you are asked as to how much money you want to make, think twice before requesting a significantly higher salary than you are currently making. Not only is greed a sin, its also a great way to not be invited back to the next round of interviews. 5. More qualified applicants exist. Sometimes a job seeker can give the interview of a lifetime only to hear that they are not being considered for the position. To many, this rejection is confusing and can hurt ones self-esteem. Though, many times its nothing personal. The simple reason why you are not moving forward in the interviewing process is that one or more applicants exist who have significant experience than you. 6. The interviewee has little to no employment stability at previous jobs. You can be the best interviewer in the world, however if your history says that you are going to be unreliable, unfortunately you were just wasting your breath. On a positive note, this is an easy problem to fix and can be done by simply staying at your current position. Remember that the grass isnt always greener. Author: Ken Sundheim is the CEO of KAS Placement, an executive search firm specializing in sales and marketing recruitment for employees of all levels throughout the United States.  For a hobby Ken writes on topics such as small business issues as well as general entrepreneurship.

Whats a Good Word to Use For Writing in a Resume to Be an Attention Grabber?

What's a Good Word to Use For Writing in a Resume to Be an Attention Grabber?There are many questions that need to be answered when writing a resume. The most important question is, 'What's a good word to use for writing in a resume to be an attention grabber?' Your first impression may be your last impression. If you have provided a great first impression and really worked hard to get it, you need to let it stand out.One of the things that I have learned over the years is that most business people do not know how to write a resume for the job they want and it looks terrible to a hiring manager. Often times you may be a very qualified individual with a very well-written resume, but you simply do not know how to properly present yourself in your resume. When applying for a job, it's all about presentation and not as much about skills.Most of the time if you're a business person who has applied for several jobs, you may have received an answer or two when you first went in to apply. Ev en if you have received an answer, the manager might not even look at your resume if it is not in a job posting format. A resume should be tailored to the position that you are applying for. In addition, a job posting should only have a few words written and an outline or bullet points. When you are applying for a job in a position where there is no opening, your resume should be brief and to the point.There are many different words to use for writing in a resume. Writing is not just a science. There are many options available to you when you are going to start to write a resume. You can choose to type up your resume or use a template or you can even use an online resume service. Whatever you choose, just remember to always keep your resume as professional looking as possible.Okay, let's take a look at another word to use for writing in a resume to be an attention grabber. One word that is used more than any other word is eye catching. Your resume should look very professional and j ust as it should be eye catching to the hiring manager. When you are applying for a job in a position that is unknown to you, your resume needs to grab the attention of the hiring manager.I have always thought the best word to use for writing in a resume to be an attention grabber is eye catching. This can mean things like standing out with a particular color, or a particular font, or some special style that gives the appearance of some unique quality. The trick to this is to use the word eye catching and to be careful. Not every person is going to be offended by using a word that looks 'different'.However, most people will look at it and immediately think that you are trying to be a cut above the rest. It is best to make your resume professional looking and not try to 'wow' anyone with your resume. If you give the impression that you are trying to 'push it' or have 'it', then you are likely to cause someone to have second thoughts about the position that you are applying for.So, wh at's a good word to use for writing in a resume to be an attention grabber? If you like to write, then that is a good word to use for writing in a resume. If you are a student or a business person, then that word will be eye catching.

Resume Fixes with Results

Resume Fixes with Results Austin professionals get big results with these resume changes Quickly scan your resume. Do you see the phrase responsible for anywhere on your resume? If so, it is very possible your resume is focused on your job responsibilities and not results. While employers do want to know what you were in charge of at your job, they would rather see the results of that work. Its great that you led the team on their process improvement initiative, but what were the results of that initiative? Cost savings? Quality improvements? Decreased delivery time? Great! Make sure to put that on your resume! Employers want to know that if they put you in charge of a task you are likely to produce good results. Have a resume related question? Contact Austins career counsellor Coach Wolfgang!

7.2% unemployment How You Can Still Find a Job (Tune into CNN today from 1-3pm est)

7.2% unemployment How You Can Still Find a Job (Tune into CNN today from 1-3pm est) The Labor Department released a lower than expected jobs report today which is relatively good news. The challenge is that the national unemployment rate rose to 7.2%, affecting a majority of states, metropolitan areas and most major industry sectors.Yet all is not lost. You can still find a job in slowing economy and my clients are proving it. Heres how:Target your search. Most peoples reaction in a bad economy is to flood the market with resumes for any and all remotely-related jobs. Employers dont want just anyone. They want people who can solve their problems. Research your employer to find out what challenges they are having that you can solve.Revise your resume to clearly demonstrate results. Your resume should not just be a list of tasks and activities. Rather include how your efforts saved the company money, or got results faster. It will show you add value to the bottom line with your work.Dont be afraid to go after what you want. The statitics look bad and they are. However , my clients who are taking the steps above are finding and landing jobs even in industries where there are challenges. Industries are changing and jobs are changing yes but that doesnt mean opportunities dont exist. I realize its a challenge to do this on your own. If youre looking for support in targeting your job search efforts, sign up for one of my upcoming teleclasses on taking action or finding your ideal career. Youll get positive, pragmatic steps to move your career forward despite the tough economy.Tune in today for my segments on CNN Newsroom with Kyra Phillips from 1-3pm eastern and submit your specific career questions via email. Ill be responding to viewer emails throughout the show.