4 Key Social Media Insights on How CFOs Use Twitter

4 Key Social Media Insights on How CFOs Use Twitter4 Key Social Media Insights on How CFOs Use TwitterThese days everyone is on social media everyone that is but CFOs and other finance types, right? Not true at all. Finance professionals read blogs like this one, have LinkedIn accounts, share photos on Facebook, and even tweet out from time to time.The truth is social media is here to stay and it doesnt matter whether youre the CFO or a freshly minted junior accountant. And just because you dont have a blog or spend your time on Snapchat, youre still (increasingly) turning to social media to decide what to read, whom to connect with, and which vendors to consider.For CFOs in particular, getting comfortable with social media also offers the opportunity to tap into a much broader peer network, communicate with and gauge the sentiment of investors, better relate to your staff, and get a more hands-on perspective of why social technologies are disrupting industries.So how do senior fina nce executives engage on social media?My social insights firm Leadtail just released a report to shed some light on this very question by looking at the Twitter activity of 502 senior finance executives (CFOs and VPs of Finance) during the fourth quarter of 2013. Specifically, we analyzed 48,671 tweets and 3,395 shared links to better understand how CFOs describe themselves, what content they share, and who influences them on social media. Not surprisingly, many of the CFOs looked at came from major metros (New York and San Francisco Bay Area), which are typically ahead of the curve when it comes to technology adoption.Why Twitter activity? Because social media data has a leg up on other data sources such as surveys, polls and focus groups since it shows what people really do versus what they say they do.With that said, here are four key insights that came from the report that you should consider when using (or getting started with) social media1. Its okay to be who you areSure, se nior finance professionals use terms like CFO, VP, CPA, Finance, and Accounting in their Twitter bios. But they also include personal words like Family, Father, and Enthusiast. Plus its not all work and no play when it comes to what CFOs engage with on social media. Besides business, leadership, innovation, and healthcare, they also like to read and share about sports, holidays, and local events.So use social media to connect professionally and personally. Remember youre engaging with people so its okay to be human, too.2. Dont limit yourself to only one social networkThis may come as a surprise but CFOs arent just on LinkedIn. Many also share YouTube videos, and photos and status updates from Instagram and Facebook. Said another way, finance executives are like fruchtwein people in that they use social media to share content from multiple social networks, especially during the holidaysWhether its the major social networks like LinkedIn, Facebook, or Twitter or up and comers like In stagram, Vine, and SlideShare, discover which social networks make sense for you while experimenting with others, too.3. Build credibility by sharing both mainstream and industry contentContent is the lifeblood of social media. Its what we talk about and share. And for many business leaders, it comes from both mainstream and industry media sources. With the CFOs we looked at, their favorite content sources are The New York Times, Washington Post, Huffington Post, Forbes, The Wall Street Journal, and Business Insider. In particular, they showed the most interest in politics, current events, technology, leadership, and business.What content sources are fueling your social media efforts? Consider broadening your approach to include some of these top media sources if you want to be seen as in the know about the issues and trends facing CFOs today.4. Become influential with your target audienceOne of the many benefits of social media is its ability to help you build an audience of friend s, colleagues, and contacts who have the same interests as you. In the context of business, this can mean prospective customers (or employers) and others influential to the success of your business or personal brand. On Twitter, we gain insights into influence based on how often someone is retweeted or mentioned. For the CFOs we looked at, they liked to retweet and mention articles from the WSJ, Forbes, Mashable, and HarvardBiz.Who do you want to connect and become influential with? This is an important question to answer as you build your own social audience. With that in mind, start sharing and engaging those publications, brands and people that influence your target audience. This will put you on the path to becoming influential with them, tooThe full social insights report on CFOs also includes the list of the top 25 business and technology content sources and the 50 publications, brands, and people most retweeted by CFOs.If youd like a full copy of the report you can download i t here (free registration required).This post was authored by Carter Hostelley, CEO of Leadtail.Want more insights on how to succeed in your finance career, and build and manage a winning team? 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